During the low season in Indonesia like now, air travel
demand becomes low. So, many airlines become deserted. Citilink, the low-cost
subsidiary of the flag-carrier airline of Indonesia, Garuda Indonesia, has some
smart tricks to make more income from the non-ticket business like an onboard
advertisement, maximize in-flight shop, cargo, charter flights, and optimize
car rental and bus shuttle business.
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PK-GLC, Citilink’s Airbus A320-200 with “Kapal Api”
livery as an advertisement at Syamsudin Noor Airport, Banjarmasin, Indonesia on
7 February 2016
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One of the Citilink's smart trick during the low season
is advertisement on one of its aircraft fuselage. From November 2015, Citilink
painted PK-GLC, one of its Airbus A320-200 aircraft with "Kapal Api"
livery. "Kapal Api" is from Indonesian. It means "Steamship"
in English. "Kapal Api" is a coffee brand in Indonesia. With an
advertisement like that, Citilink receives more income during the low season
like now. Good job, Citilink!
